Civil Liberties Union for Europe (Liberties) has organised a series of complaints across Europe to call the attention of national data protection offices to the risks of the behavioural advertising industry. The complaints point out that real-time bidding and Google’s Authorized Buyers advertising system may broadcast the personal data of users to hundreds if not thousands of companies. This is happening without people being aware of it, without them being able to consent or dissent, and without them being empowered to do anything about it.
Read more abut the campaign from Liberties’ webpage.
Estonian Human Rights Centre sent a complaint to Data Protection Inspectorate in Estonia in June 2019. In July 2019, the inspectorate replied that the topic is being handled in cooperation with Irish data protection agencies.